2008 event speaker - Ian Hughes

IBM Metaverse Evangelist

Ian HughesIan Hughes a.k.a. epredator potato in Second Life is an IBM Consulting IT Specialist who has worked on leading edge emerging technologies for the past 18 years, and programmer since he was 14.  As a gamer he has seen a massive increase in the capability and design ethics within games and the rise of online gaming.  In 1997 Ian started working on all things web, changing his perspective on the technology and the business, due to the much richer mix of people involved in the web revolution, with graphic designers, producers and programmers all having to work together.

At work he has seen and been part of the Web 2.0 revolution and has a top rated blog inside IBM and jointly writes www.eightbar.com outside. As a digital native his epredator persona spans many places, blogs, Eve Online, Xbox Live, Twitter, Flickr to name a few.  He is now officially an IBM Metaverse Evangelist having led a band of colleagues into Second Life for the past 19 months.  The task is to view and understand what the social, business and technical implications are of virtual world technology when used with a web 2.0 mentality and user generated content.

What makes this work now?  What has caused the massive increase in usage from 70,000 to 10+ million registrations in a two years.  How can business benefit behind the corporate firewall from a new set of ways for employees to communicate in a richer way.  How can business become involved without killing the spirit?  Who are we online?  Where are these new metaverse platforms going?